── PORTFOLIO
Personal test sites.
Real rankings.
I built these three websites myself to put Local SEO theory into practice in real competitive markets. They’re my proof of method, not client work.
ℹ️ These are self-initiated test projects I own and manage. I chose competitive niches in the UK and USA intentionally — ranking in these markets is a meaningful demonstration of Local SEO skill.
Plasterers Barnsley South Yorkshire
🎯 Project context
Personal test site targeting the plastering niche in Barnsley, South Yorkshire. Built from scratch to test whether solid on-page Local SEO fundamentals could reach Page 1 in a real UK local market with no existing authority.
This site ranks on Page 1 of Google for its primary target keywords and other relevant keywords in the Barnsley area. It demonstrates that methodical keyword research, structured service pages, and local on-page signals are enough to rank a brand-new site in a genuine competitive local market.
- Local keyword research targeting Barnsley + surrounding South Yorkshire terms
- Designed and built the entire website from scratch on WordPress.
- Service page architecture: rendering, skimming, dry lining, floor screeding
- Full on-page optimisation: title tags, meta, H-tag hierarchy, schema markup
- Location-specific content covering all major Barnsley neighbourhoods
- FAQ schema targeting question-format search queries
- Internal linking structure with correct anchor text
✔ Ranked #1 for “plasterer barnsley south yorkshire”
✔ Page 1 rankings achieved in ~4–6 weeks
✔ 100% organic — no backlinks used
Page 1
🇬🇧 UK
6+
Zero
📍 Barnsley, South Yorkshire, England
Local House Care Pros
🎯 Project context
A second consecutive ranking result using the same core framework: thorough local keyword research, service-structured pages, clean on-page signals, and GBP optimisation. Proves the method is repeatable across different niches and geographies.
- US local market keyword research with geo-modified intent queries
- Designed and built the entire website from scratch on WordPress.
- Homepage and service page optimisation for primary keywords
- FAQ schema targeting question-format search queries
- Internal linking structure with correct anchor text
- Local Business schema markup implementation
- Mobile-first responsive build with optimised page speed
✔ Ranked page #2 for “pest control south lake tahoe ca”
✔ 100% organic — no backlinks used
Ranking
🇺🇸 US
6+
Zero
📍 South Lake Tahoe, California
Tree Service Chelmsford MA
🎯 Project context
This is my active learning project where I’m testing more advanced tactics: competitive backlink strategies, and iterative content improvements. The honest status: results are not yet where I want them.
- US local market keyword research with geo-modified intent queries
- Homepage and service page optimisation for primary keywords
- Local citations and NAP consistency across key directories
- Local Business schema markup implementation
- Mobile-first responsive build with optimised page speed
✔ Ranked page #2 for “pest control south lake tahoe ca”
✔ 100% organic — no backlinks used
Ranking
🇺🇸 US
6+
Zero
📍 Chelmsford, Massachusetts